KASAB

In today’s rapidly changing world, everything is moving online. Life being driven online has altered the physical aspects of businesses. 

 

Still, one aspect remains the same. The need for employers to have a good relationship with their employees as well as their customers.

 

Several studies have established this key aspect; valuing your customers leads to victory and is essential for a long-term relationship of trust between the customer and the organization. Simply put, customer retention is an important aspect of building a business empire.

 

One simple way of retaining your customer and your workforce, according to CardClan is by giving them cards. Yes, cards, the age-old token of love. 

 

Cards are a symbol of appreciation, love, and encouragement. Receiving such cards induces motivation and loyalty in the giftee.

 

As thoughtful as this act of service is, with the rapid growth in customers and employees, it can become a tiring task. To write, print, and send a card to each individual is quite a huge task. This is where the friendly neighborhood service CardClan comes in.

 

CardClan helps you build and maintain a significant relationship with your colleagues and customers through dynamic yet personalized digital cards. 

 

All they ask for is for you to subscribe to CardClan's service so they can present you with several different options. The best part is that you can choose as many as you want or you can even get a custom one made! How wonderful! 

 

This whole process is easy and efficient enough, not asking for much time. Plus, it helps you build a healthy relationship with your community, without any compromises or burdensome traditions. 

 

Also, another plus point would be the fact that there is no need for papers and printing presses. The whole process that CardClan offers is environment friendly!

 

Now, you might be thinking that this service isn't worth it and who even cares about cards? Right? Well, the fact is that many companies around the world have signed up for these digital cards already!

 

Businesses here are constantly told to focus on marketing to attract new clients. However, it’s equally important–if not more so–to hang on to your existing clients.

 

Increasing your client retention by 5% can boost your profits by up to 75%. Mindblowing, right? 

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Sending cards to your clients and your community help:

• Remind them of their working relationship with you

• Build on the sense of a more personal and comfortable relationship

• Boost their brand recognition

• Demonstrate your dedication and devotion to your clients

 

Plus, sending a card to your client or even just appreciating your employees sets you apart from other workplaces. Just imagine the possibilities of the cards you could send, for a second!

 

• Welcome Cards to Clients or Employees

• Holiday Cards! That offers a whole new array of its own.

• Birthday Cards

• Individualized Congratulatory Cards

• Thank You Cards

• Or a good-old Miss Your Business Card

 

Putting this service in context to Pakistan, it's important to adapt to certain work ethics and morals, instead of just focusing on the While Pakistan is slowly increasing in industrial growth, certain work ethics and morals still need to be learned by our society.  

 

The new generation of employers is much more educated on creating a healthy work environment and accommodating everyone so that they are comfortable. That is exactly why quite a few businesses in Pakistan have turned towards platforms like CardClan, to appreciate and to show love to their colleagues and their customers.

 

Some of the features CardClan offers you, include managing different brands, team collaborations, group cards and a massive in-built library of templates!

 

Digital cards are just one example of changing the layout of businesses. While the e-commerce industry was already thriving, Covid-19 has all kinds of businesses shifting to online platforms. 

 

Of course, like any life-altering change, there were people who suffered losses in their business, and then, there were those who triumphed during these times. 

 

The latter were the ones who equipped themselves with online marketing strategies, trading methods, and used the lockdown as an opportunity to expand and increase their sales. For example, CardClan's father company DataSpecc flourished during the pandemic, expanding to different locations.

 

Even after the lockdown has been lifted, many customers, as well as businesses, continue to utilize online platforms simply because they are more efficient, quicker, and easier to access. 

 

This sudden increase in the online presence of brands has further highlighted the importance of an online marketing strategy and of utilizing the facilities to their fullest. 

 

Whether it's using Zoom for communicating and maintaining good relationships with colleagues or whether it's using CardClan's cards, we have established the need to utilize the latest advancements.

 

References:

https://dl.acm.org/doi/abs/10.4018/ijabim.2014010101

https://www.mindtools.com/pages/article/understanding-workplace-values.htm